The founder of the EASECOX International Group, Ms. Ya-Chu Lin
She started the business at the age of 32. Her original motive was a desire to be curvaceous again. She then helped others to retrieve their beauty and that was how Easecox, the world of beauty engineering, was born.
When operations began in 1988, EASECOX adopted a philosophy of coorperation and co-prosperity with Shapewear slimming control undergarments as major products.
EASECOX was recognized as the number - one brand in Taiwan and in 1994 was named in Business Weekly as one of the Top Ten Popular Brands. EASECOX also joined the Top 300 Service Providers in the same year and sales reached a new record of NTD 2.2 billions.
She started the business at the age of 32. Her original motive was a desire to be curvaceous again. She then helped others to retrieve their beauty and that was how Easecox, the world of beauty engineering, was born.
When operations began in 1988, EASECOX adopted a philosophy of coorperation and co-prosperity with Shapewear slimming control undergarments as major products.
EASECOX was recognized as the number - one brand in Taiwan and in 1994 was named in Business Weekly as one of the Top Ten Popular Brands. EASECOX also joined the Top 300 Service Providers in the same year and sales reached a new record of NTD 2.2 billions.
Creating a Brand has never been easy. But in 14 years Ms. Lin successfully turned EASECOX into a group with hundreds of thousands of employees from a very small beginning - a company of three. Along the way Ms. Lin was able to achieve much personal satisfaction and joy.
She always believed that it was not her personal contribution, but the hard work of the whole team that led to the achievement of EASECOX. She was very public-spirited and was active in many public welfare organizations. In January 1995 the "Ya-Chu Cultural Foundation" was founded and has been dedicated to all aspects of the care of women since then.
